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Une équipe de recherche mondiale sans les coûts d'expansion d'équipe ?
When the Viessmann brand asked Unravel to deliver UI designs services for an app built for heating contractors in the US, we offered to take a step back, employ and perform a rapid discovery & prototyping workshop. The goal was to validate their business idea and outline all the brand touchpoints – step by step – to ensure the new product launch is fit for the business market.
As the parties involved in the launch of Viessmann's new product werebased in different parts of the world, and while the whole world was in the pandemic, we had to rethink our workshop methods to suit a fully remote model. A model where each workshop participant would be dialling into a virtual workshop required some extra preparation and planning.
The workshops were broken down into a series of interview calls and virtual whiteboard session between parties in the US, Canada, Germany and Poland. We've put a strong emphasis on delivering a comprehensive and easy to use whiteboard environment - where each participant could go through exercises individually and had all the examples or explanation at hand.
Viessmann - Présentation du User Research Board
Notre principal enseignement :
Transition into partially assisted and fully remote deliverables has dramatically impacted the efficiency of exercises for some tasks. Lengthy calls have been replaced by short feedback and consultation sessions – drastically cutting down on unproductive time spent by some of the participants zoning out during extended video-call sessions.
Le processus décomposé sur six semaines a prouvé qu'il était possible de mener un atelier de recherche approfondi sans perturber les activités quotidiennes des membres du projet et de mettre rapidement en œuvre les premières découvertes. - Michał Kosztowny, Head of Design
Point clé pour le client :
The ability to instantly "switch on" a team of researchers and designers 100% focused on rapid prototyping allowed Viessmann to quickly validate their new business product. The concept of employing external research teams gives larger companies the flexibility of pursuing innovative ideas within their R&D departments without the team expansion costs associated with internal project launch.
Améliorer la qualité des résultats de test en mobilisant des ressources internes.
Pour VERACODE, nous avons été chargés de réaliser un audit d'interface utilisateur pour une plateforme sociale d'apprentissage du code bien développée.
Although we have identified few flaws that a set of UI improvements could quickly fix, the more important goal was to find how the application is achieving its primary goal of helping and encouraging developers in improving the level of code security. The most effective way to determine if the application is delivering on its promise is by performing a series of user interviews with the actual users.
Introducing the real user test is both a costly and time-consuming endeavour and often requires a controlled environment - for the time of interviews, it is advised not to submit significant feature changes to ensure the integrity of the tests. As the UI audit introduced few modifications to the flow and interface, we had to find a way that would allow us to validate advised changes without slowing down product development and delaying already scheduled user test.
To achieve this, we built an interactive prototype with planned out multiple test scenarios. We sent a call out inside the Spyrosoft Group to encourage Spyrosoft's developers to participate in short user research sessions. A series of 15-to-20-minute video calls spread across two weeks, with a test group perfectly matching the product's customers, delivered enticing results. Results that directly influenced product design.
Veracode - enregistrements de tests utilisateurs
Notre principal enseignement :
Faire partie du groupe Spyrosoft nous permet de constituer rapidement un groupe de test de buyer personas au sein de l'entreprise à partir de ressources internes — trouver un persona « utilisateur final » valide est parfois une question de simple observation au sein de votre entreprise.
L'accès à un groupe de test intégré nous a permis de tirer pleinement parti de ce que nous appelons la Continuous Product Discovery - des micro-tests itératifs pour mesurer l'impact des changements produit, même les plus mineurs. - Magdalena Grudzień, Spécialiste UX
Les entreprises peuvent mettre en œuvre ce processus à faible coût et à faible risque sans bouleverser le cycle initial de développement d'un produit déjà conçu.
Point clé pour le client :
Guaranteeing quality feedback from a real user base research stage is one of the best risk mitigation tactics a Product Owner should strive for. Unravel managed to vastly improve VERACODE's product experience with the help of a series of cost-effective internal user tests. This way, the real user base was far more successful in delivering more impactful features feedback. It opened room for input like "This would greatly benefit my learning process…" rather than the typical "You have to fix this" feedback.
Réajustement du MVP produit et augmentation de la valeur du produit.
Pourune startup basée aux États-Unis cherchant à révolutionner la nutrition quotidienne. Le startup discovered that experience of nutrition tracking is clunky and often could be narrowed down to a calories calculator. There was no mobile application that would combine nutrition tracking with a healthy diet or healthy lifestyle advice. With such a clear goal, we underwent through the Innovation Accelerator program – a series of rapid experiments and prototyping workshops aimed for products at their infant or even idea stage, to validate and shape an impactful market MVP.
One quite peculiar user research exercise involved validating one of the app key features – voice-operated nutrition tracking. Users would be able to update their daily diet using voice commands. For example, users could say, "I ate an apple and a handful of grapes" to update their nutritional intake instantly. The exercise was significant as it was one of the proposed critical functionalities of the app, which had to be validated before greenlighting any investment.
Notre principal enseignement :
To better understand how users would use this functionality and how they would value this feature, we created a prototype with the voice function mockup. (We) Outlined few test scenarios and scheduled a series of video calls to find the most intuitive way for users to update their daily nutrition using voice functionality and how they value the feature in question. Video recordings delivered a fruitful yet surprising results. Participants were far more open to voice their feedback over a relaxed 15 minute video call, when compared to online survey forms.
En passant simplement à une interaction vidéo entre la personne interrogée et l'intervieweur, nous avons eu la possibilité de recueillir un retour utilisateur bien plus marquant — dont une partie a redéfini des fonctionnalités clés du produit. - Iwona Leszczyńska, Senior UX Specialist
Point clé pour le client :
Dans l'un de leurs retours, notre clienta exprimé sa satisfaction d'avoir choisi un studio de recherche et de design à distance, précisément le rythme des travaux de recherche réalisés et des découvertes livrées. Au cours des deux premières semaines de la phase de Discovery, nous avons contribué à la startup en cours de créationrefaçonnent leur vision produit - d'une application faisant correspondre l'apport calorique à des options diététiques à un produit aidant à adopter des habitudes alimentaires saines.
Le changement de vision produit et de développement l'a fait progresser de quelques étapes vers le statut de gagnant du marché ; plus important encore, cela a donné la startupdes bases solides pour un investissement produit ultérieur.
All the above examples present scenarios where external user research allowed finding areas critical for product improvement. Was it by choosing a specific research methodology or a particular choice of exercises we always managed to find a way to turn challenges into opportunities. Without disturbing processes inside our client companies or rupturing existing development.
Si vous souhaitez en savoir plus sur la manière dont la recherche utilisateur externe pourrait améliorer votre produit ou serviceréservez une courte session d'appel de 30 minutes. Découvrons comment Unravel peut accélérer votre activité ou valider votre idée innovante.
